Creating an effective website isn’t as easy as picking a pretty template and then filling in the boxes with photos, videos and copy. In fact, “pretty” isn’t the only factor to consider when you pick the template or layout your site.

Couples come to you with what they want. But your job – if you want to book more couples at higher prices – is to know how to trigger what they really need.

Do you think people don’t read anymore? Think again. In fact, the higher your net-worth, the more likely you are to read compared to someone who’s living on a middle income. But it’s not as simple as putting more words on your website. You’ve got to hook the reader – and then tell a great story that leaves them wanting more.

Your website is your online storefront – and entrance to your inbox. If you can’t generate enough inquiries, you’ll have a hard time booking more couples.

We talk about “connecting” with the couple during the inquiry process. But what does that mean?

The best way to find consistent success with anything is to prep and practice. Discovery calls are no different.

Couples today are making joint decisions more than ever – and you’ve got to adjust your sales process to meet their decision-making process.

It’s tempting to jump to solutions with couples who inquire. “Are you available, and can you send me packages and pricing?” Send them the information, right? Not so fast. And certainly not if you want to book more couples at higher rates.

Feeling a little stuck on how to get couples moving forward with the deal? If you’re getting ghosted from the start, losing momentum in the middle, or feeling pushback at the end of the decision, tune into this week’s episode

It’s hard to hear “no” from couples when you offer your services

Reason #294 why you’re getting ghosted? Your inquiry response.

It’s not easy to keep up with all the emails in your inbox. But one kind of email is more important than any other – the initial inquiry – and you’ve got to find a way to prioritize it.

Your business exists to solve problems for your customers. But are you communicating that value in the specific services you offer each couple? If you’re not, it’s a big reason you’re leaving money on the table.

Nothing says luxury like a personal service approach. And that’s exactly what Julian Leaver, one of the top wedding planners in the country, does for his clients - before they even start working with him.

Hear how one New Jersey photographer took the pandemic to grow his business into a money-making machine.

The fastest way to get traction is to prioritize your activities and tie them to a sense of purpose.

Your couples will tell you everything you need to know to book them – if you can hear what they have to say.

Putting pricing on your website is a double-edged proposition for wedding pros.

The fastest way to make more profit is to raise your rates. It’s also the number one way to get more of your time back.

Stop jumping to solutions when you don’t even know what issues you’re trying to resolve. Fast is slow, and slow is smooth.