Ep. 15: pricing on your website
Putting pricing on your website is a double-edged proposition for wedding pros. How do you get couples the information they need without scaring them away? If you share too much or in the wrong way, then you could end up pushing off potential inquiries – even from affluent buyers. In this episode, listeners will get answers to questions like:
Do you put a pricing page in your main navigation?
Do you mention your “average” or “starting at” prices?
Is the word “investment” helpful to selling luxury?
And 7 other questions about pricing on your website