What’s the best way to present your pricing and packages to potential clients? I see a range of approaches in the wedding industry, from one option to a la carte, and the most popular: base-plus-a-la-carte. But research shows these ways can create push-back and analysis paralysis, among other issues.

Putting pricing on your website is a double-edged proposition for wedding pros.

The fastest way to make more profit is to raise your rates. It’s also the number one way to get more of your time back.