Discovery calls are complex - and crucial to your businesses success. It’s when you find out if the client is a good fit, when you build value to charge higher prices, and when you learn what triggers their deepest desires for your services.

Most wedding pros think couples buy their services because of a strong personal connection. Or their portfolio. Or the awards they’ve won or publications they’re featured in. Or how beautiful their branding is. All these are important, but they only get you so far.

At some point, you have to move them from the “I’m interested” stage to the “I know what I want and you are the one to help get it for me” stage. And that happens on the discovery call.

The best way to find consistent success with anything is to prep and practice. Discovery calls are no different.