Today, we talk about Dreamers. These buyers see a world of opportunity. In this episode, I’ll show you how to help Dreamers buy your ideas, not your services or products.

Today, we talk about Bosses. These buyers experience the world by getting things done. In this episode, I’ll show you how to help Bosses buy positive outcomes, not products or services.

These buyers filter the world through information. In this episode I’ll show you how to help Analyzers buy your product or service, not you.

These buyers filter the world through their relationships with others. In this episode I’ll show you how to help Relaters buy you, not your product or service.

Creating an effective website isn’t as easy as picking a pretty template and then filling in the boxes with photos, videos and copy. In fact, “pretty” isn’t the only factor to consider when you pick the template or layout your site.