Ep. 12: talking about budget with potential clients
Couples expect you to feel confident talking about budget. But if you don’t know what to ask - or worse, talk about it too early - you could scare away potential clients.
Ep. 11: turn your blog into a storyselling machine
The best marketers are storytellers, and when you know the formula you can become one on your website.
Ep. 10: let your website sell for you
You don’t have time to be a full-time salesperson for your business. And you can’t afford to spend time getting on the phone with everyone who’s interested.
Ep. 09: the perfect contact form
Is there such a thing as the “perfect contact” form? The short answer is no, because every business has different goals.
Ep. 07: 4 Tips for a Compelling Custom Proposal
If you’re not using personalized proposals to sell your services, you could be leaving huge amounts of money on the table.
Ep. 08: the power of social proof
It’s scary for couples to make the decision to work with you. Or anyone on their wedding. In fact, it’s a little terrifying to even get married!
Ep. 06: How to Pick Website Images that Connect with Your Ideal Clients
A key to booking your best clients is to choose photos based on the psychographics for your ideal client.
Ep. 05: 6 Ways to Use Video to Book More Clients
Discover the best places in the buyer’s journey to drop in a video to build value and provide reassurance to would-be couples.
Ep. 04: Introduction to Buyer Types for Wedding Pros
Learn how and what to communicate to different clients so you can make it easier to buy your services.
Ep. 03: Top 3 Pricing Strategies for Wedding Pros
Not sure how to set your prices? The good news is you have a few approaches to choose from without leaving money on the table.
Ep 02: Prequalify Your Favorite Clients
Ready to stop spending time on inquiries who aren’t a good fit?
Ep. 01: Welcome to the Podcast
Drop in for a quick 15-minute intro from the podcast host, Sam Jacobson, why he started the podcast, and what you’ll get by listening.