Ep. 06: How to Pick Website Images that Connect with Your Ideal Clients

WebsiteSales psychology
Written By Sam Jacobson
 

Putting the right photos on your website sounds easier than it actually is. Will it catch their attention? Will it stand out? Will it trigger their biggest desires? The key to answering YES! to these questions and others is to choose photos based on the psychographics for your ideal client. Listeners will take away:

  • The one thing you have to do before any work on your website

  • What is a communication strategy and how it applies to your brand

  • 4 different buyer types and what they desire most

  • Deep dive on picking a hero image for one of the most common buyer types in the wedding industry

 
Sam Jacobson
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Ep. 08: the power of social proof
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Ep. 05: 6 Ways to Use Video to Book More Clients