Ep34: Pricing Psychology: How Many Options Works Best?
What’s the best way to present your pricing and packages to potential clients? I see a range of approaches in the wedding industry, from one option to a la carte, and the most popular: base-plus-a-la-carte. But research shows these ways can create push-back and analysis paralysis, among other issues.
Ep. 15: pricing on your website
Putting pricing on your website is a double-edged proposition for wedding pros.
Ep. 14: when and how to raise prices
The fastest way to make more profit is to raise your rates. It’s also the number one way to get more of your time back.