Ep71: the science of sales
On this episode of Own Your Business, I’m sharing with you:
1. Why small improvements in key areas will produce BIG results
2. 7 deadly sins most wedding pros make in their sales process
3.My simple step-by-step for guiding clients through the buyer’s journey
Ep54: Selling to different buyer types
We all talk a lot about “ideal clients.” Wouldn’t it be nice if they were all ideal? Too bad they’re not, because, let’s be honest: Those who inquire run the gamut from perfect fits to completely awful. Some couples are dream clients. Other people are good…just not good for you.
Ep53: Upgrades after the sale intro
A great way to make more money is to sell more services to each couple who hires you. Unfortunately, what most people do is either a) stuff their packages with more services, or b) offer a la carte options on top of the packages. But both of these options consistently backfire with your buyers.
Ep36: Don’t make it hard to buy
Remember, the key to sales success is to provide the right information at the right time in the right way. Those who do will unlock the opportunity for your business grow.
Ep33:Guide Couples through the 5 Stages of Awareness
A massive challenge every wedding pro faces when selling your services is when and how to share what you do for couples. Sales success comes when you offer the right information at the right time in the right way. The problem is, how do you know what’s the right thing to share and when?
Ep31: what motivates your ideal clients?
Couples come to you with what they want. But your job – if you want to book more couples at higher prices – is to know how to trigger what they really need.