Ep54: Selling to different buyer types

We all talk a lot about “ideal clients.” Wouldn’t it be nice if they were all ideal? Too bad they’re not, because, let’s be honest: Those who inquire run the gamut from perfect fits to completely awful. Some couples are dream clients. Other people are good…just not good for you. 

In this episode of Own Your Business, I’m going to share with you:

• 4 different buyer types

• What motivates each one

• What you have to change to book more than only your “ideal” client

• What clues to pay attention to if you can afford to be more selective about who you work with