Learn skills to
Own Your Business
a business podcast for wedding pros with Sam Jacobson
Practical Advice for
Event Professionals
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Sales
Learn how to make it easier for clients to buy from you with behavioral science.
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Websites
Let your website do the selling with copy and design centered on conversion, not fluff.
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Pricing + Proposals
Present services and prices designed with “choice architecture.”
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General Business
Pick up proven approaches to operating your business from industry leaders.
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Growth
Get step-by-steps on how to build a team and sell their services.
Latest Episodes
Own Your Business is hosted by event industry sales & pricing expert, Sam Jacobson.
On the best days, he’s joined by website & copywriting authority, Katy Taylor Jacobson.
Sales experience in the event industry since 1997.
Persuasive writers trained in conversion copy.
Team leaders for companies in planning, floral, design, venue & catering for a combined 24 years.
Industry education through Ideaction Consulting since 2016.
As Heard on Stages & Headphones
Since 2016
