Ep92: client case study with romin zandi

 

I’m doing something new on this week’s episode of the Own Your Business Podcast. 

Over the past 90+ episodes, I’ve done a few different types of approaches:

Me talking about a specific topic

Having Katy, my wife and copywriting expert, on to talk shop with me about websites

Bringing on an expert, like Katelyn Magnuson or Sara Dunn, in a specific field to share their expertise where we can’t

Industry stars, like KT Merry and Shannon Leahy, to share their journey to the top

Today, we’re going to add a fifth type of episode, and that’s a client case study.

Done before on video lives over the past few winters, and even a couple times in early 2022 on the podcast, and we’ve had great responses from the audience.

I’m folding them into the content calendar over the next several months because it’s helpful to hear the transformation people go through to get from where they are to where they want to be.

Information is good. Don’t get me wrong.

But the hills people climb and hurdles they have to overcome make it interesting.

And show us that success doesn’t happen overnight. Everyone struggles. Including me! 

And my clients, when they first come to me. 

It takes courage to ask for help. The three hardest words for any business owner or boss are often, I don't’ know.

That’s exactly what Romin, today’s guest, said to me when he first reached out five years ago. Things were going well for him, but he know he hadn’t reached his full potential. He didn’t know what he didn’t know, but he knew that much - and that was all he needed when he first reached out.

Romin and I were on a call yesterday, in fact, and he said he’s the happiest he’s been as a person, and feels more fulfilled as a business owner than he’s ever been.

Enjoy the conversation about how he got there. It’s a good one.

 
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Ep91: selling styles