The reality is ideal clients are hard to get if hope is your strategy. That’s why I asked the one and only Katy Taylor Jacobson to join me in a conversation about:

1.What is an “ideal client” (besides one with a big budget)?

2. How do you attract them in the first place?

3. Why do they want to connect with your brand?

4. And how to deal with behind-the-scenes decision-makers who are less than ideal?