Ep67: brand integrity with james x schulze
What happens when you take your biggest competition and make them your business partner?
That’s what James Christianson and Otto Schulze did seven years ago - and they haven’t looked back on their way to the top ranks of wedding photographers.
In this week’s episode of Own Your Business, I dive deep into James and Otto’s artistic education and individual careers to learn how their unique approaches make for a successful partnership.
During the conversation we dig into:
How complementary skills and mindsets create a well-rounded business
Why their clients get more with four expert eyes instead of only two
What steps they took to grow - and how they put in effort every single day
This episode will provide a peek behind the curtain of how to look 5-10 years down the road, rather than just next year. And you’ll see how seeds you plant today need to be fed and watered and fertilized for years before they’ll bear fruit.
James and Otto are two of the savviest business people I know in the wedding industry. Enjoy the insights into how they think and why they’re so good at what they do.
James x Schulze Bio:
Partners James Christianson and Otto Schulze founded James x Schulze with a vision for the truly exceptional. Combining editorial, documentary, and fine-art styles, James x Schulze has become a world-renowned photography brand; named "Top Wedding Photographers in the World" by Harpers Bazaar. Together their experience and knowledge combine to make a significant impact on photographers who want to take their business to the next level.
James started his career as an educator and entrepreneur. With 20+ years of experience as a photographer, combined with his business and education experience, James brings a distinctive and clear voice. His background makes him uniquely qualified as an educator in this space.
Otto started his career traveling the globe as a documentary photographer. He has spent the past 20 years in pursuit of the "decisive moment." His unique vision and ability to see outside the box make him an inspirational and visionary educator.
Social Media:
Website: James x Schulze