Ep45:pinterest: a visual search engine

Instagram is where people go to kill time. Pinterest is the place where they fantasize about a better future. If you want to work with people who dream big - and have budgets to match - it’s time to put out content on Pinterest. On this week’s episode of Own Your Business, I chat with Carolina Guzik, a luxury photographer who made her mark in the industry by attracting clients with pin-worthy images. We discuss:

• Common misconceptions about Pinterest that hold wedding pros back

• Why couples use Pinterest - and how you can trigger their interest in your brand

• Ways Pinterest connects with other marketing strategies

• How to get tens of thousands of viewers without spending tons of time

Carolina Guzik’s Bio:

I have been a Miami wedding photographer for the past 11 years. As I started my business, I quickly realized my degree in Mass Communications & Advertising and my previous work experience working in marketing wasn't for nothing - the knowledge and experience I had in marketing was equipping me to serve my brand and clients well.

A few years back, I created The Tog Republic Podcast because I wanted to share my knowledge of marketing strategies with other photographers. Since then, my podcast has been downloaded over 100k+ times with listeners from over 30 countries.

My goal is to share with you this knowledge, so you too can have a business that you love + supports your lifestyle!

Social Media: thetogrepublic

Website: thetogrepublic